Fleischmann's Yeast

Short film ‘150 Years in 150 Seconds’ AB Mauri & Fleischmann’s Yeast Win 40th Annual Gold Telly Award For Branded Content. Agency: Studio T Creative | Designer / Animator: LiANi BAYATYAN Fleischmann’s Yeast is one of the most iconic brands in the baking industry. When A.B. Mauri approached us to create a video for its 150th anniversary, we wanted to do something nostalgic. Fleischmann's has a rich history of print media advertising. To celebrate their sesquicentennial anniversary, we used cutouts from the original print ads in the video. The best part was to be able to recreate the images that were not high res enough to be used for the video. All the hard work paid off when we received our first Emmy nomination and won Gold at the Telly Awards.